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The research behind
our products

As a gynecologist with over 35 years of experience, I’ve noticed an increasing number of intimate health issues, a growing focus on intimate well-being, and a lack of high-quality solutions. That’s why I Shinncare .
- Dr. Dirk Smet, founder of Shinncare

From practice to concept

Our products are developed in Dr. Dirk Smet’s gynecology practice. With 40 years of experience, Dirk has a keen eye for symptoms and knows the existing range of products like no other. What began as a small initiative to develop an efficient, user-friendly, and safe product for patients with vulvovaginal atrophy has grown into Shinncare. We’ve come a long way since our founding, but one thing has remained unchanged: the ideas for our products still originate in Dirk’s practice.

From idea to literature

“You can flirt with ideas, but you have to marry facts.” The ideas Dirk develops in his practice are further explored in the literature by Dr. Elisabeth Smet. She investigates the prevalence of symptoms, their causes, existing treatments, and emerging trends. In doing so, she also delves into the ingredients used in our products. This research Shinncare standards: efficacy, safety for the vaginal microflora, naturalness, and a non-irritating effect. This process yields an initial assessment of a new formula.

From literature to concept

Dirk and Elisabeth’s work is translated into product concepts in collaboration with safety experts, pharmacists, and manufacturers. They optimize our formulas and create the perfect product with a focus on safety and ease of use. Texture, scent, color, and application are worked out in detail and translated into prototypes. Testing and evaluating these samples is the most enjoyable part . Product developers ensure the right look and feel. Together with them , we determine the ideal user experience for the customer.

Before a product is launched on the market, it undergoes extensive testing (both in vitro and in vivo). This results in the following safety guarantees:
1. dermatologically tested
2. gynecologically tested
3. microbiome-safe

Our dermatological studies show that our products do not cause irritation. In these tests, the products are applied to 20 people using a patch. The skin is evaluated by a dermatologist 30 minutes and 24 hours after application. Our formulas have been shown to be non-irritating. These studies are double-blind, meaning that neither the test subjects nor the researchers know who belongs to the experimental group. This ensures the objectivity of the results.

We also conduct gynecological trials. More than 20 women use our products for 14 to 28 days, once or twice a day. A gynecologist evaluates the products’ tolerability, efficacy, and user experience. The studies show that our products are well-tolerated, effective, and highly rated. These trials are also double-blind, which ensures the objectivity of the results.

Finally, we conduct laboratory tests to ensure that our products are safe for the vaginal microflora. We make sure that our products do not negatively affect the beneficial bacteria in the vagina and on the vulva, which protect against harmful organisms. In collaboration with external laboratories, our products are tested against the most common vaginal bacteria. We do this by applying them to petri dishes together with our products. These studies show that the bacteria continue to grow in combination with our products. This means that our products do not have a negative effect on the vaginal microbiome.

Additional questions

Once a product has passed all standards and studies, Shinncare brings Shinncare to market. However, the testing doesn’t stop there. In collaboration with our partners and through our own channels, we continue to survey consumers about our products. This allows us to evaluate whether the assumptions we make based on clinical practice are accurate and whether any adjustments are needed.

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