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The research
behind our products

As a gynaecologist with more than 35 years of experience, I see an increasing number of intimate complaints, a growing focus on intimate well-being and a lack of quality solutions. This is why I founded Shinncare.
- Dr. Dirk Smet, Shinncare's founder

From the doctor's practice to an idea

Our products were born in the gynecology practice of Dr. Dirk Smet. With 40 years' experience, Dirk has a keen eye for complaints and knows the existing products on the market better than anyone. What began as a small initiative to develop an effective, easy-to-use and safe product for patients suffering from vulvovaginal atrophy has become Shinncare. We've come a long way since its inception, but one thing remains unchanged: the ideas for our products still come from Dr. Smet's practice.

From an idea to literary research

“You can flirt with ideas, but you have to marry the facts."
The ideas that Dirk acquires in his practice are further explored in the literature by Dr. Elisabeth Smet. She studies the frequency of complaints, their causes, existing treatments and new trends. In the process, she deepens the research behind the ingredients for our products. This work sets the standards for Shinncare: efficacy, respect for vaginal microflora, natural and irritant-free formulas.

From literature to concept

Dirk and Elisabeth's work is transformed into the first product concepts with the help of safety experts, pharmacists and manufacturers. They optimize our formulas and create the perfect product, focusing on safety and comfort of use. Texture, smell, feel and use are studied in detail and translated into samples. These initial samples are then tested and evaluated. The producers ensure that the product has the right look and feel. With them, we determine the ideal user experience for the customer...


Before a product reaches the market, it undergoes extensive testing (both in vitro and in vivo). This results in the following safety guarantees: 
1. dermatologically tested
2. gynecologically tested
3. microbiome-friendly

Nos études dermatologiques montrent que nos produits n'ont pas d'effet irritant. Lors de ces tests, les produits sont appliqués sur 20 personnes à l'aide d'un patch. La peau est évaluée par un dermatologue 30 minutes et 24 heures après l'application. Nos formules se sont avérées non irritantes. Ces études sont en double aveugle, ce qui signifie que ni les sujets, ni les chercheurs ne savent qui appartient au groupe expérimental. Cela garantit l'objectivité des résultats.

Nous effectuons également des tests gynécologiques. Plus de 20 femmes utilisent nos produits pendant 14 à 28 jours, 1 à 2 fois par jour. Un gynécologue évalue la tolérance, l'efficacité et l'expérience utilisateur. Les études montrent que nos produits ont un haut degré de tolérance, d'efficacité et d'appréciation. Ces tests sont également en double aveugle, ce qui assure l'objectivité des résultats.

Enfin, nous réalisons des tests en laboratoire pour garantir la sécurité de nos produits pour la microflore vaginale. Nous nous assurons que nos produits n'ont pas d'impact négatif sur les bonnes bactéries du vagin et de la vulve, qui protègent contre les organismes nuisibles. En collaboration avec des laboratoires externes, nos produits sont testés sur les bactéries vaginales les plus courantes. Pour ce faire, nous les appliquons avec nos produits sur des boîtes de Pétri. Ces études montrent que les bactéries continuent de croître en combinaison avec nos produits. Cela signifie que nos produits n'ont pas d'effet négatif sur le microbiome vaginal.

Further research

Once a product has passed all the standards and studies, Shinncare brings it to market. But testing doesn't stop there. In collaboration with our partners and through our own channels, we continue to question consumers about our products. In this way, we assess whether the assumptions we make based on medical practice are correct, and whether any adjustments are necessary.

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